The Familar social campaign assets
Book trailer
The prompt for the trailer required making the scorpion on the woman’s hand move. It took some troubleshooting, finding the right footage, and a little bit of cussing late at night, but finally the curse was broken (read: I got to stop looking at the scorpion).
Preorder reel
To drum up more interest, why not entice ‘em with a shiny object? I made this 8x8 preorder look enticing by separating the illustrated elements so I could really help it shine when animating it in After Effects.
Praise reels
These are a collection of quotes given to me from the marketing director with some light direction. I laid out the typography and assets in alignment with other assets created for the surrounding campaign.
Quote reels
Similar to the praise reels, I was given a few quotes and this time a general idea of what Bardugo wanted to see.
Credits
My roles: Animation, typesetting, layout, file prep, motion concept
Client: Flatiron Books
Cover design: Jim Tierney
Art Direction: Erin Gordon, Katherine Turro, Nancy Trypuc
Scripts: Katherine Turro & Nancy Trypuc