Austin Tape Express logo

Creating stuff for friends is always a pleasure. And when I get to flex my love of 80’s typography and ephemera? Even better. Since they use tracks to record, they wanted a logo that would call back to when things were more analog. I had so much fun researching old cassette J-cards and delving into color palettes that would really harken back to when tracks were the king of recording.

The final logos

Animation and application

Ideation selects

This part is always my favorite. Well, besides the research of course. I took a lot of type from pre-existing J-cards I found online.

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extra fun

Here’s some selects from my scratch folder for your enjoyment.